Our Principles

To ensure our solutions remain truly sustainable we set ourselves the goal of developing solutions which meet the following three criteria:



At the very least, our solutions are designed to reduce the environmental impact of catering to the need for drinking water.  Where we can, we try ensure that our products don't just do less bad for our environment, but attempt to do more good. Think reusable glass vs. single use plastic, reduced logistics, no by-products and feeding renewable energy to the grid for others.




Rather than try and tempt people into doing something differently for the sake of the environment, provide outcomes which are desired. Think alkaline mineralised drinking water, no chemical additives and beautiful sustainable packaging.




Every conversation we’ve had ends with, “what’s it gonna cost me?” We challenge ourselves to provide win-win-win outcomes. The environment wins, our customers win and their customers win.